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Sales and Marketing
Mike has been in the events industry since 1999.
In 2000 he created the eFORCE brand at the Earls Court and Olympia venues.
In 2004 Mike founded Venue IT, one of the first companies to provide communications services to outdoor events.
One of Mike's first projects was to provide consultancy to the NEC, restructuring the in-house communications service, known then as Intelligence.
Over a 6 year period, Venue IT delivered communications solutions to leading events and iconic brands such as:
- Goodwood Festival of Speed
- Goodwood Revival
- Southampton Boat Show
- Red Bull Air Race
- Red Bull X-Fighters
- Frieze Art Fair
- Plus many more
In 2010 Venue IT merged with Etherlive.
Mike recognised at a very early stage that the IT element could be relatively simple to deliver, but the real key to success was the building of trust and confidence with organisers and production/experiential agencies.
In Mike's current role as Sales and Marketing Director within Pylon One, his brief and stated objectives are pretty simple.
"To expand the Pylon One brand appeal through the delivery of robust communications solutions whilst ensuring that the delivery of exemplary customer care remains the number one priority."