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Facial Recognition

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Video Analytics For Events

Demographic uses cameras as sensors. Place them in strategic locations of interest in your stand, couple sets cameras together in zones to build picture of how an audience behaves.

Built upon existing IP camera technology, Demographic transform all faces detected into a vector and anomalies that data in a split second, no actual faces or footage are ever recorded. Demographic then processes all the vectors data in the cloud ready to report on, meaning no heavy infrastructure onsite.

People Tracking as Never Before

Demographic offers an entire suite of metrics. Demographic can estimate age brackets, gender, emotion and also label if a face has facial hair or is wearing glasses. Demographic can also detect the pose of the face, if the face and is looking forwards towards your stage or activation. Demographic can detect if faces are down and not concentrated on the activation. This is all tracked and reported on with heat maps and graphs of your audiences engagement.

Demographic does this by using Artificial Intelligence and machine learning, having being trained on millions of images.

Subject Tracking

Demographic can react and respond in a similar to ANPR. Load a collection of photos of persons to be tracked, and the platform can do it. This can be great for applications such as:

  • Track delegates and ensure they’re in the correct break out at the correct time
  • Lost children at a festival, upload a photo of the child. Once detected an email alert sent of location
  • Banned list of clients registering at event. Silently alert registration personal to decline entry to a match

Because of the identifying nature of this module, some jurisdictions would require informing delegates that images are being processed for identification purposes.

Returned Conversion, Post Event

Demographic is not site specific. Link event expos to retail outlets. Track conversion and returned custom between expos and even track conversion from expos to someone walking into a store. The Demographic platform can alert to this and report on when and where the face was last seen.

Such technology is to be built on, and we can partner and integrate with your in-house teams. We can expose API endpoints and triggers for rule based scenarios. We can also work with your partners endpoints to pull data into the platform, such as pre analysis of delegates photos through pre registration sign up.

Demographic does not stop at events. Take a retailer or a car sale room. Imagine an expensive activation window display. How has conversion ever been analysed. How has return on investment been reliably reported on.

Introduce Demographic sensors behind the window, upon the door and point of sale can track conversions and measure success. Track conversions from the window to the shop and conversions throughout to the till-point. Track if the activation was aimed at 20-30year old females. Did it hit the audience? Demographic reports this.

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Let’s talk

We would love to help you with your next challenge

To speak to a human being who wants to help, please call us on +44 (0)1494 911170 or if now’s not a good time, send us an enquiry and we will call you when convenient for you: