Video Analytics For Events
Built upon existing IP camera technology, DemoGraphics transforms facial vectors captured and anonymises that data into a unique identifier [ data string ] in a split second, no actual faces or footage are ever recorded. DemoGraphics then processes all the vectors data in the cloud ready to report on, meaning no heavy infrastructure onsite
DemoGraphics offers an entire suite of metrics. DemoGraphics can estimate age brackets, gender, emotion and also label if a face has facial hair or is wearing glasses. DemoGraphics can also detect the pose of the face and if the face is looking forwards towards your stage or activation. DemoGraphics can detect if faces are down and not concentrated on the activation. This is all tracked and reported on with heat maps and graphs of your audience’s engagement.
DemoGraphics does this by using Artificial Intelligence and machine learning, having been trained on millions of images.
Because of the identifying nature of this module, some jurisdictions would require informing delegates that images are being processed for identification purposes.
Returned Conversion, Post Event
DemoGraphics is not site specific. Link event expos to retail outlets. Track conversion and returned custom between expos and even track conversion from expos to someone walking into a store. The DemoGraphics platform can alert to this and report on when and where the face was last seen.
Such technology is to be built on, and we can partner and integrate with your in-house teams. We can expose API endpoints and triggers for rule-based scenarios. We can also work with your partners endpoints to pull data into the platform, such as pre analysis of delegates photos through pre registration sign up.
DemoGraphics does not stop at events. Take a retailer or a car sale room. Imagine an expensive activation window display. How has conversion ever been analysed. How has return on investment been reliably reported on.
Introduce DemoGraphics sensors behind the window, upon the door and point of sale can track conversions and measure success. Track conversions from the window to the shop and conversions throughout to the till-point. Track if the activation was aimed at 20-30 year old females. Did it hit the audience? DemoGraphics reports this.